Dynex – Best Buy private label for its computer and electronics needed a new look and feel to better engage with customers building trust and quality. This was a contest based assignment taken by various design entities. Among many others, one of my three concepts submitted received more accolades from various stakeholders and focus groups eventually winning the project.

As a results Whiteboard acquired the largest account and multi-year project to design Dynex product packaging.  My work included: original concepts and presentations, development of Dynex brand identity system and standards, packaging standards and mockups, designing a line of Dynex packaging, directing and overseeing brand compliance.

• Identity