• blue cross blue shield responsive website view on three devices
  • BCBS website wireframes for three breakpoints
  • BCBS website wireframes for smart phone and tablet
  • website development: from wireframe to visual design
  • user interface styleguide for health insurance
  • mood-board- designing website for health insurance
  • mood-board- designing website for health insurance
  • instant quote responsive health insurance web design
  • User experience for Blue Cross Blue Shield

Displayed: post-login member dashboard; wireframe to visual design; UI Styleguide page; visual design concepts and instant-quote experience.

Redesign of Blue Cross Blue Shield Minnesota public facing website into a responsive application and transforming it into engaging easy-to-navigate experience involved – rethinking the content flow and delivery, translating user workflows and scenarios into interactions, inventing new engaging tools to help users find and shop health plans.

Client: Blue Cross Blue Shield MN  Agency: Cognizant Interactive  Role: UX Visual Design Lead

View Blue Cross Blue Shield Minnesota website