• Life Fitness original logotype
  • Life Fitness logotype refresh
  • Life Fitness new logotype version, logo
  • Life Fitness new logotype version, logo
  • Life Fitness new logotype version, logos

Life Fitness wanted to create instances of its classic logotype to apply to the various lines of products and equipment. Generated logotype concepts of universal adherence aimed to fit new lines of LIfe Fitness’s noncommercial machines and free-weights.