These concepts were created to innovate Target’s customer experience including in-store merchandise presentation, paper and online advertising. The design goal was to essentially provide a vision to future retail shopping that engages customers via multitude of physical & virtual product interactions while conveying Target’s hip, designer & fashion cultures integrated with personal and world events.

Work included: concepts for in-store advertising, Target logo inspired views and patterns, designer’s spread of a weekly circular, innovative experiences for gondola product and on-floor fashion display.

Agency: Creatico     Direction & Design: Leo Melamud

• Advertising